Conflicts, poverty, inequality or natural disasters keep hitting strong the most disadvantageous areas of the planet.

NGOs fight to earn a space in the mind of citizens. The competition for donations is becoming stronger and stronger and those organizations with less resources usually can't keep up.

The Homeless Voice, a organization that addresses the growing issue of homeless in cities is almost as desperate as the victims they want to help to find a solution that enables them to continue their needed activity.

The most annoying thing about running in a city, is to stop for whichever reason and therefore losing rhythm.
Another one is to run with your wallet or carrying any item.

NONSTOP HYDRATION. A special vending system for urban runners.

Installed in the most symbolic circuits of the city, and thanks to an application
and geolocation software, runners can be replenished without having
to stop or carry money with them.

We take hand-written letters with which the homeless make their signs, and make new fonts that are sold on a website so that brands use them in their advertising and corporate messages. The money earned goes to the author of the font through the Arrels fundation.

Visit the website www.homelessfonts.org

download the homelessfonts

Christmas is here. And with it, charity Christmas cards, a very useful way of raising funds at a time when solidarity is at its peak.

Every major NGO has its own budget for producing cards... so how can we compete when no one remembers your charity and you really don´t want to spend more than you will raise?

THE CHRISTMAS CARD THAT WILL MAKE TWO PEOPLE HAPPY: THE PERSON WHO RECEIVES IT AND THE PERSON WHO MADE IT.

The average individual has daily economical issues and the constant flow of demands coming from NGOs is a growing and overwhelming pressure for them, so today NGOs have to do big efforts to raise funds.

¿HOW TO RISE FUNDS THAT COULD STAY AS FAR AS POSSIBLE FROM THIS OVERPOPULATED
AND COMPETITIVE FIELD WHERE MOST NGOs PLAY?

The solution is a combination of two aspects of youtube advertising system. On the one side, advertisers who pay for keywords and on the other side, youtubers who get paid for views on the content they create.

Faced with the challenge of spreading optimism, rather than running a traditional campaign with optimistic messages, we decided to make people themselves into spreaders of optimism through their Twitter accounts. One of the most contagious tools currently in existence.
The strategy is simple: one positive tweet, a discount on your Coca-Cola.

No hashtags, no advance campaigns, no sponsored trending topics. We decided to rely on the power of contagious optimism.

Los amigos lo comparten todo: secretos, comida, ropa. Es el acto más noble que representa la amistad.

Para festejar esto, desarrollamos una aplicación para que los chicos puedan compartir el crédito de un smartphone a otro, haciéndolo de una forma tan fácil como compartir Coca Cola de un vaso a otro y estén donde estén, a través del bluetooth.

COCA COLA
HAPPINESS IS SHARING.

We discovered that when we stayed on late at work, there comes a time when, without realising it, it’s the middle of the night and suddenly the cleaning staff appear. So we contacted 3 of the largest office cleaning firms on the market and we offered them the following:

We would turn their uniforms into a new advertising medium:

UNIFORM OF CLEANNING STAFF    +    TIPOGRAPHY    +    A LOGO.

obama

maradona

martin luther king

Different styles of music for each variety of wine produced in Valonga: Tempranillo, Graciano, Garnacha, Syrah, Cabernet Franc, Chardonnay, Merlot, Cabernet Sauvignon.

Each wine has its own character and nature. The intention is to strengthen the intrinsic nature of wine with music. And there are wines that are slow ballads, others are large orchestral pieces and even some are pure Rock & Roll.